You'll have to do better than this

“This my new blog <link>”
“Please come see <link> because I need visitors”
“New post on <link>, check it out”

I’d like to say this right away. You’ll have to do better than this.

For the record: I don’t mean to offend anyone, I don’t want to seem pedantic or anything, I just think you should step your game up a little. Up your creativity. Among students I often encounter statements like “It’s something I have to do for this course I follow so let’s just muddle along and hope I don’t screw it up.”

If this approach suits you, that’s fine - I just think it’s too bad you don’t utilize the knowledge you've gained in order to make people want to visit your page deliberately.

Now, all this preaching will probably not make you praise me to the skies, and on top of that, I’m only putting pressure on myself now. Which of course will make you visit my blog regularly in order to be the first to know when I make a mistake. It’s all good, bring on the traffic :)

Oops. Just gave that away.

Anyhow, you’ll have to do better than people who come up with titles like the examples mentioned previously. Studying Text & Communication I've developed a profound interest in persuasion and how to apply this to copywriting. Let's go through a few guidelines, provided by ProCopyTips, on how to attract attention with your headlines.

Offer a benefit to your readers
As they say on the website, “show the reader that you have something very important inside that is going to be of HUGE value to him/her”. We all like that, we all want that, so we all scrutinize text looking for that.

Address your readers personally
Make it feel like a conversation. The word ‘you’ is surprisingly effective for that matter.

Leave a question in their minds
A headline has to give the readers an indication of what they can expect, but also has to make them curious. If there's one piece of candy, they'll come looking for more.

Next to, obviously, being clear and being informative, these are some rules of thumb to remember. I look forward to seeing you all bring in loads of visitors with headlines that would even convince the savviest of copywriters to click them. Good luck!

For further reading, check out ProCopyTips on writing snappy headlines that make sales.