Building your brand: do you come across the way you want to?

It’s all social these days. Social media, social aspects of new media (are we all studying for that one currently? Good luck!), social advertising, you name it. Whether you’re intrigued by these developments or not, you have to deal with them. One important consequence to take into account is what it all can do to your image. How do you manage your online presence? Do you come across in a way you want to come across?

If you’re studying communications and heading for the job market, you might want to think about ways to distinguish yourself from all those other people who do what you do. After all, they can form some sort of threat when you're trying to land that really cool position at that really cool company.

Both offline and online, it’s about building your personal brand. Putting yourself on the map. It takes selfawareness. A clear vision of…

- who you are;
- what kind of impression you want to make;
- what your ambitions and goals are;
- how you’re going to achieve them.


But also, since everything is social, what you can do for others. People will wonder what’s in it for them. Anticipate that while proceeding to the next step, which is the actual 'brand building', carrying it out.

There’s a lot to it. If you’re interested in how to build an image that suits and benefits you, here’s something you’ll enjoy: communication and branding experts talking about building your own brand.